Calling all brands representatives!

Have you ever wanted to exchange knowledge about the Gift Card & Incentive industry with other leading brands? We are hosting networking sessions for top European brands to exchange and discuss Gift Card hot topics and challenges. During our last session, we shared sales trends in Germany and France, retail updates from across Europe, as well as innovation. Thanks to Kimberly Jones from Halfords UK for sharing her mobile wallet integration success story. If you are involved in your brand’s Gift Card strategy and are looking to exchange and learn from other key players in the market, get in touch!

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European Gift Card Trends

Part of our mission is to help gift card actors to position their offer smartly, to fulfil customer needs and to develop the right commercial strategy to grow a sustainable gift card program. In order to do so, we know that data is key, and that actors need to understand the potential of the market to optimize their reach.

Part of our mission is to help gift card actors to position their offer smartly, to fulfil customer needs and to develop the right commercial strategy to grow a sustainable gift card program. In order to do so, we know that data is key, and that actors need to understand the potential of the market to optimize their reach.

Accordingly, to research, the global gift card market size is projected to reach $1,590 billion by 2023, growing at a CAGR of +15% from 2017 to 2023”.

In Europe, while the UK market is well understood and data is frequently shared, we realize that most other EU countries are still unclear for our industry. Size, channel repartition, customer behaviour and local actors are factors we need to take into consideration for entering and succeeding in each country.

At RL Consulting we can provide market data, an overview of trends and actors, and support for your strategy in any European country.

Contact us to learn more!

UKGCVA 2019 - 7 key facts

Last week, the UK Gift Card and Voucher Association Conference was held in London, gathering more than 500 Gift Card and Incentive specialists. We highlight 7 key facts to share:

- Digital is the key to growth in the category

- In the UK, 84% of people have previously purchased a gift card

- The average spend on top of gift card value is 60%

- Personalization, omnichannel and immediate delivery are key for the millennial generation

- Adding packaging can represent an increase of 46% in gift card load

- Women are key influencers in the industry

- The gift card people remain the best!

 

La semaine dernière se déroulait à Londres la Conférence de l’Association anglaise des Cartes Cadeaux. Un rassemblement de plus de 500 experts. Nous avons relevé 7 faits marquants à partager :

- Le digital est la clé de la croissance de la catégorie

- En Angleterre, 84% des gens ont déjà acheté une carte cadeau

- Les bénéficiaires dépensent en moyenne 60% en plus du montant de leur carte

- Offrir un coffret cadeau peut encourager le client à charger sa carte jusqu’à +46% de plus

- La personnalisation, la stratégie omnicanale, et la livraison immédiate sont essentiels pour la génération Y

- Les femmes sont des influenceurs clés dans notre industrie

- Les acteurs du secteur sont les meilleurs !

 

Commercial strategy : How to optimize your gift card sales

Now that the year has started, is time when strategy is at the core of many meetings. We would like to explore the question: How can we support a gift card category growth?

The options are as diverse as the brands, countries, distribution channels or expansion strategies can be… So, we decided to give you a few hints about what we know could bring the extra push for your sales.

Click to read more…