Who are we?

At RL Consulting we have been experts in the gift card industry in Europe for more than 10 years.

We have built our expertise through our program management experiences with the biggest players in the global market (Smartbox, Zalando, Blackhawk, Epay, Debenhams ...), our ongoing curiosity in the evolution of the market and our involvement in the prepaid industry.

With offices in London and Berlin, we have developed a deep understanding of the European Gift Card and incentive market.

Our key objective is to support you optimizing your gift card/incentive program from strategy to execution.

RL Consulting is the key partner to help you launch your gift card program, manage it, optimize your distribution and understand the key industry players and trends.

Our curated services are tailor-made and our goal is to build long-lasting partnerships.

Should we talk?



Rocio Liebana, the founder, is a popular speaker at incentive and gift card conferences and spans a great network of retailers, reward agencies and service providers across Europe.

Rocío has +11 years of industry experience and has run multiple successful consulting projects with top retailers in Europe.



Marie Trivino is a senior commercial and marketing expert with +8 years of experience developing gift card programs for successful retailers in Europe.

Marie has a strong knowledge about the European Gift Card industry and strong project management skills.

RL Consulting has several partnerships with talented European consultants who bring their expertise to our projects.

Do you want to be part of our network? Get in touch